BSOTS – University of Birmingham
Turning clinical complexity into clear communication.
We collaborated with Main Media and the University of Birmingham to bring BSOTS (Birmingham Symptom-Specific Obstetric Triage System) to life through animation. BSOTS is a nationally significant initiative aimed at improving triage and care in maternity services.
Our challenge? Transforming a detailed clinical protocol into an engaging, easy-to-understand animation for midwives and maternity practitioners. By simplifying visual storytelling and crafting concise, accessible messaging, we created a film that breaks down the BSOTS workflow and highlights its key benefits.
From Clinical Complexity to Clear Communication
We crafted visuals that simplify clinical complexity, making a detailed healthcare protocol clear, approachable, and actionable for busy maternity professionals.
The animation illustrates how improved triage leads to better outcomes for patients, helping frontline staff absorb essential information quickly and confidently.
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