Supernus:
ADHD Awareness Animation Campaign
Project Overview
The Little Wild Ones partnered with Burson to create six animated social media films for Supernus Pharmaceuticals. Using character-led storytelling, the campaign explored everyday experiences associated with ADHD through a series of relatable social-first animations.
Unmotivated
A motion design film exploring the challenges of low motivation and finding ways to move forward.
DisEngaged
Feeling disengaged can make even simple tasks feel overwhelming. this animation explores the challenges of disconnection and the path to re-engagement.
The Challenge
Supernus Pharmaceuticals required a series of social media animations supporting awareness of ADHD symptoms and challenges while communicating information about Qelbree® (viloxazine extended-release capsules). The campaign needed to engage people living with ADHD and their families in a way that felt relatable, approachable and informative.
As the content related to a regulated pharmaceutical product, particular care was required to ensure all messaging remained accurate, balanced and compliant. The films needed to acknowledge the everyday realities of living with ADHD without creating undue concern or presenting an overly negative portrayal of the condition. Multiple stakeholders, including agency, client, medical and legal teams, were involved throughout the review process.
Distracted
Constant distractions can make it hard to focus, this film explores their impact and the journey to regaining clarity.
Careless Mistakes
Struggling with small mistakes that keep adding up? This film highlights why they happen and how to take back control.
The Approach
The Little Wild Ones partnered with Burson throughout development, collaborating closely with the project illustrator to shape the visual storytelling, storyboard development and creative direction before leading the animation production across all six films.
Animation was used to communicate symptoms and everyday experiences through relatable scenarios and character-led storytelling. Particular focus was placed on creating a visual style that felt human, engaging and accessible while remaining appropriate for a healthcare and pharmaceutical audience. Structured review stages were maintained throughout production to manage stakeholder feedback efficiently and ensure all content remained compliant with regulatory requirements.
Self Esteem
When self-doubt takes over, even small challenges can feel impossible, this film looks at building confidence and moving forward.
Combined Impulsivity
Acting on impulse can be frustrating and hard to control. This animation highlights the challenges and ways to find balance.
Outcome
The final campaign delivered six social-first animated films combining healthcare communication, character-led storytelling and regulatory compliance. The project demonstrates The Little Wild Ones' experience in creating engaging healthcare content for regulated audiences while collaborating with agency, client, medical and legal stakeholders.
Credits
Client
Agency
Producer
Illustration
Animation & Motion Design
