Museums & Heritage

Museum interpretation is about helping visitors connect with objects, ideas and stories. Animation can be a powerful tool, but only when it's designed with intention. People don't always move through museums in a straight line, and neither do their thoughts. Visitors pause. They skip. They double back. They notice one object and ignore the next. Visitors pause. They skip. They double back. They notice one object and ignore the next. That's why animation shouldn't be treated a